PureMetrix vs Cloudflare Web Analytics
Cloudflare Web Analytics is a free, privacy-oriented traffic counter that fits best if your site already uses Cloudflare. PureMetrix is a complete analytics tool for teams: goals, plans for several websites, and statistics hosted in the EU, independent of your CDN.
| Cloudflare Web Analytics | PureMetrix | |
|---|---|---|
| Main job | Simple traffic overview | Analytics for teams: websites, goals, plans, API on selected plans |
| Fit | A natural fit if you already use Cloudflare | Works with any host; data collected on EU servers (Hetzner) |
| Goals / ecommerce | Limited compared to a dedicated analytics tool | Goals, custom events, purchase tracking for shops |
| Pricing | Free | 14-day trial; paid plans by pageview volume |
| Where visitor data is stored | Cloudflare’s infrastructure | EU servers at Hetzner |
Use Cloudflare Web Analytics when
- You only need a rough overview of your traffic and already work in the Cloudflare dashboard
- You have no budget and don’t need advanced features
Use PureMetrix when
- You need goals, several users and a dashboard you can share with clients
- You want visitor statistics stored in the EU (Hetzner), independent of your CDN (the network that delivers your site)
- You want to install via WordPress, npm, Next.js, Shopify or GTM—not only via Cloudflare
Note: puremetrix.org itself may use Cloudflare for DNS and our marketing website. Visitor data from your website is stored on our EU servers; it has nothing to do with Cloudflare Web Analytics.
Last updated: September 2026