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White-label analytics for client work

Send clients regular reports on their website under your agency brand — without running your own analytics system.

White-label in PureMetrix currently means your logo and footer on client email/PDF reports (Business and Enterprise). Live Shared Links stay read-only dashboards hosted by PureMetrix, for clients who want to click through their stats themselves.

What is available now

  • Your agency logo and footer on automated client reports
  • Weekly or monthly delivery to your client's inbox, set up under Site settings → Email reports
  • Shared Links for live, read-only dashboards (links can optionally expire)

What is not included

  • No custom domain that hides PureMetrix completely
  • No reselling of PureMetrix built into another software product (OEM)
  • Shared Link pages keep the PureMetrix look — use reports when you want your brand front and centre

What stays PureMetrix

Data collection, EU hosting on Hetzner, cookieless visitor counting, and the DPA stay the same. White-label changes how reports look — PureMetrix remains the data processor under the contract.

Related

Have a specific branding requirement before you move clients over? Email [email protected].

White-label docs

Last updated: September 2026