PureMetrix Manual
Easy analytics that respects privacy — cookieless, hosted in the EU, a tracking script under 3 KB. Skip the cookie wall, the report maze, and the tag bloat. Clear traffic insights on one screen. Try the live demo before you install anything.
14 days to try Starter, no credit card. Then paid plans from 10,000 pageviews a month. Where a guide describes something that is not available yet, it says so.
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Start here
From sign-up to your first visitor in a few minutes.
- Introduction – what PureMetrix does, and what it deliberately leaves out
- Add a website – connect your domain
- Install the script – one line in your site’s
<head> - WordPress · Shopify · Next.js – guided setup for your platform
- Google Tag Manager · npm package · all install options
- No visits showing? – what to check first
How PureMetrix counts
Nothing hidden: what we collect, how a visitor becomes a number, and the code that runs on your site — cookieless by design.
- How we measure – visitors without cookies, visits, bounces, revenue
- The tracker script, line by line – read the full source
- What each number means – every metric in plain words
- Bot filtering and excluding your own visits
- Privacy and GDPR – data processing and the DPA
Understand your numbers
The dashboard answers three questions: where visitors come from, what they look at, and who they are — without the report maze.
- Sources – search, social, newsletters, campaigns
- Pages – what people read, where they arrive and leave
- Countries and devices
- Filters and comparisons – narrow down, set against last period
- Live view – who is on your site right now
- All your sites at a glance
Goals and revenue
Measure what your site is for: sign-ups, enquiries, sales — not just clicks.
- Set up goals – a thank-you page is enough to start
- Revenue by source – which channel brings sales
- Funnels – where people drop out between steps
- Outbound links, downloads, forms, 404 pages – tracked with one switch each
- Custom properties – attach your own details to events
Complete data
Ad blockers hide a share of your visitors. Serve PureMetrix from your own domain and count them again.
- Why a proxy helps – and when you need one
- WordPress (one switch) · Cloudflare · Vercel · Netlify · Nginx · Caddy · Apache · Laravel
- Import history – bring older numbers along
Share and report
Keep clients, colleagues and yourself informed without logging in.
- Weekly email – the week in one sentence plus what changed
- Shared links and embedding
- Traffic spike alerts
- White-label reports and working for clients
Manage sites, team and account
- Site settings – time zone, domain, script options, data reset
- Team and roles – invite people, decide who sees what
- Your account – login, two-factor authentication, email
- APIs and export – Stats API, Events API, CSV export
- Plans and billing – Free plan, change plan, invoices
Every guide is listed in the sidebar. Still deciding? See pricing or contact us.