White-label analytics for agencies

Agencies ask for white-label when they want to show clients analytics under their own brand. Here is what PureMetrix offers today: one Cloud account for all clients, the WordPress plugin with Connect, branded email reports, Shared Links, and an optional dashboard inside WordPress.

What is available

One PureMetrix Cloud account for all your client sites
WordPress plugin, connected per site with Connect
Shared Links for client views, plus weekly or monthly email reports with your logo and footer (Business and Enterprise)
Optional dashboard inside WordPress admin where enabled
Cookieless, EU-hosted measuring you can document for clients

What not to promise

Do not promise features PureMetrix does not have, such as a fully rebranded app or your own domain for the dashboard. Sell what you can demo today: the dashboard, Shared Links, and branded email reports.

Packaging

List analytics setup as its own item in your offer: installation, excluding internal traffic, one goal, optional proxy, a Shared Link, and a 30-minute walkthrough of the results. A fixed package works better than billing by the hour for small tweaks.

Brand boundaries

Be clear where PureMetrix branding appears and where your agency materials take over. Being upfront beats a client spotting a surprise logo in week two.

Agencies overview, white-label page, sharing guide.

Promise only what exists

For an agency, white-label should mean client-facing presentation you actually have: Connect in WordPress, Shared Links, branded email reports, and your own consulting on top. Do not sell a rebranded app or a custom dashboard domain—PureMetrix does not offer those.

One PureMetrix Cloud account for all client sites is easier than installing different local plugins on every host when your team wants one way of working.

Building client trust

Put EU hosting on Hetzner, cookieless tracking by default, and the available DPA into your onboarding pack. Excluding logged-in user roles stops the client's own staff from skewing the numbers you present in quarterly review meetings.

Analytics in your proposals

Line items: installation/Connect, exclusions, goal setup, optional proxy, Shared Link, monthly short report. Optional: server-side WooCommerce purchase tracking. Everything your proposal promises should match what PureMetrix actually does—no invented add-ons.

Your brand can still lead the relationship: you explain what the dashboard means; the product supplies the numbers.

Working efficiently across clients

Use the same goal names (lead_thankyou, purchase) for all clients so your analysts work faster. Inconsistent names make it hard to compare clients and learn from them.

Where your brand leads

Proposals, written insights, and workshop slides carry your brand, and so do the email reports. The dashboard itself stays PureMetrix underneath. Clients hire you for your judgement; the tool's job is accurate cookieless numbers with EU hosting and a DPA when needed.

Workshop formats

Run a 90-minute workshop: privacy approach, choosing goals, a UTM spreadsheet, and a live walkthrough of the Shared Link. Your slides carry your brand; PureMetrix supplies the live data. A workshop wins more clients than promising features you do not have.

Follow up with a one-page agreement on metrics—what success means for the next quarter—that the client confirms.

Approved proposal wording

Approved phrases: “cookieless EU analytics via PureMetrix,” “Connect in WordPress,” “Shared Links for stakeholders,” “branded email reports,” “server-side WooCommerce purchase tracking.” Banned phrases: invented features, “100% of visitors tracked,” “TDDDG (formerly TTDSG) certified.” Keep the list short and stick to it.

If you use Connect screenshots in PDFs, update them when the interface changes so proposals do not show outdated screens.

Never show another client's PureMetrix data in a pitch deck—even anonymised charts can reveal details about a niche business.

Honesty checklist before you pitch

Before sending a proposal, check every analytics claim against what PureMetrix actually offers: cookieless, EU/Hetzner, Connect, exclusions, /px proxy, server-side WooCommerce purchases, Shared Links, branded email reports (Business and Enterprise), DPA. Delete anything else. Over-promising costs more than losing a price-driven bid.

Have a colleague review proposal decks specifically to catch invented analytics features.

Write down in your internal playbook what white-label analytics means for your agency, with a named owner and a review date, so your PureMetrix reporting matches how your team actually works.

Sell your judgement; promise only real PureMetrix features.

Keep company names correct on invoices even when reports carry your branding; white-label design is not a white-label contract.

Train account managers to explain Shared Links in one sentence so clients do not ask for full admin access by default.