PureMetrix for Shopify

Add cookieless storefront analytics and purchase goals to Shopify without turning every shopper into an ad profile.

What you get

• Pageviews on collection, product, cart, and checkout as Shopify renders them
• Custom events for Add to cart, Begin checkout, and Purchase with revenue
• EU-hosted stats — PureMetrix does not set visitor cookies

Setup in four steps

1. Create a PureMetrix site and copy the public key.
2. Load the PureMetrix script on the storefront (snippet or theme app extension).
3. Add the PureMetrix custom pixel under Shopify Customer events.
4. Define ecommerce goals and complete a test order in a development store.

Full install steps, pixel event map, and verification checklist: Shopify integration docs.

Privacy notes

PureMetrix does not set visitor cookies. Shopify and other apps on your store may still use cookies—your cookie banner or consent tool (CMP) must cover every tool on your store. The visitor stats PureMetrix stores are kept in the EU on Hetzner.

Also see ecommerce overview and revenue tracking docs.

Read Shopify docs

Last updated: September 2026