PureMetrix vs Matomo
Both can protect privacy better than ad-funded analytics. PureMetrix is a hosted, cookieless service; Matomo is often self-hosted and offers a wider range of features.
| Matomo (typical) | PureMetrix | |
|---|---|---|
| Hosting | On your own server or in Matomo Cloud | Hosted service on EU servers (Hetzner) |
| Cookies | Configurable; many setups still use cookies | No visitor cookies |
| Maintenance | If self-hosted, you handle updates, backups and server capacity | We run the servers, storage and updates for you |
| Scope | Wide product (reports, plugins, optional heatmaps, etc.) | Focused visitor statistics and goals |
| Open source | Matomo Core is open source | PureMetrix is a commercial product, not open source |
| Billing | Cloud subscription, or your own server costs if self-hosted | 14-day trial, then paid subscription via Stripe |
Choose Matomo when
- Everything must run on your own servers
- You need Matomo-specific plugins or a feature PureMetrix does not offer
- Your team already runs Matomo well and accepts the maintenance effort
Choose PureMetrix when
- You want cookieless analytics without running your own analytics server
- You prefer a one-page dashboard over a large catalogue of reports
- A hosted service in the EU with a clear DPA (data processing agreement) meets your requirements
How to choose analytics · Is PureMetrix right for you?
Last updated: September 2026