Introduction
PureMetrix is simple website analytics that respects your visitors’ privacy. Open the dashboard and the first thing you read is one sentence: how your site is doing and why — without a cookie wall, a maze of reports or a pile of tracking tags.
What you see first
- One sentence – for example “A good week: 18% more visitors, mostly from Google.”
- Four numbers – visitors, goals or revenue, engagement and visit duration, each with a trend line and a comparison with last period.
- What changed – a few short cards on what stood out, such as a new source or a page that suddenly gets attention.
Only when you want to dig deeper do you open the details, sorted by three questions: where visitors come from, what they look at, and who they are.
What makes it different
- No cookies, no personal profiles. Visitors are counted without cookies and without storing IP addresses. How we measure explains exactly how.
- Revenue, not just clicks. Shops see which source brings sales.
- Nothing hidden. The script source can be read by anyone; it weighs under 3 KB.
- Hosted in the EU. On Hetzner servers, with a data processing agreement available.
What PureMetrix deliberately leaves out
No tracking of individuals, no session recordings, no heatmaps, no fingerprinting across websites. If you need those, PureMetrix is the wrong tool – and says so.
Get started
- Create an account – 14 days of Starter to try, no credit card.
- Add your website and install the script, or use the WordPress plugin.
- Visit your site once – the visit appears within seconds.
Not ready yet? Look around the live demo first.