PureMetrix blog
Cookieless, EU-hosted analytics for any website: HTML snippet, WordPress, Shopify, Next.js, npm, Google Tag Manager, or a same-origin proxy. Install guides, privacy explainers, comparisons, metric definitions, campaigns, shops, and agency workflows—without a data-science course.
Install on any stack
- HTML snippet — any site where you can add a script tag
- WordPress plugin — wizard, roles, WooCommerce; install from the plugin directory
- Shopify — storefront plus custom pixel
- Next.js —
@puremetrix/trackerfor App Router and Pages Router - npm package — SPAs that never full-reload
- Google Tag Manager — load the snippet via GTM
- Same-origin proxy — serve the script from your own domain
Getting started
Privacy and GDPR
- Why PureMetrix is privacy-friendly
- How to run analytics without a cookie banner
- How PureMetrix tracks visitors without cookies
- GDPR-oriented analytics without cookies
- TTDSG / TDDDG and analytics in Germany
- EU-hosted analytics (any stack, including WordPress)
- Data processing agreement for analytics
- Cookieless web analytics
Proxy, performance, and accuracy
- Analytics and ad blockers
- Same-origin proxy analytics explained
- Does analytics slow the page down?
- Analytics script size and Core Web Vitals
- Why analytics numbers differ between tools
Goals and events
- Track contact form conversions
- Track newsletter signups
- Exclude your own staff traffic
- Track 404 errors
- Track outbound links
- Track file downloads
- Site search analytics
- Search Console with on-site analytics
- WordPress Multisite analytics
Metrics and definitions
- How to reduce bounce rate
- What is bounce rate?
- What is a pageview?
- What is conversion rate?
- What are unique visitors?
- What is a session?
- What is a referrer?
- What is direct traffic?
- What is organic traffic?
- What is UTM?
- What is AOV?
- What is cart abandonment rate?
- What is exit rate?
- What is time on page?
Campaigns and conversions
Commerce
- Ecommerce overview
- PureMetrix for Shopify
- Sales analytics for WooCommerce
- Track WooCommerce conversions
- Server-side purchase tracking
- Revenue attribution
- Average order value
- Reduce cart abandonment
Agencies
- Analytics for agencies
- WordPress analytics for agencies
- Share dashboards with clients
- White-label analytics for agencies
- White-label product overview
Comparisons and alternatives
- Migrate from GA4
- GA4 accuracy vs PureMetrix
- PureMetrix vs Google Analytics
- PureMetrix vs Matomo
- PureMetrix vs Cloudflare Web Analytics
- How to choose analytics
WordPress plugins
- Best WordPress analytics plugins in 2026
- Google Analytics alternatives for WordPress
- Google Site Kit vs privacy-first analytics
- MonsterInsights alternative
- Independent Analytics vs PureMetrix
- Koko Analytics vs PureMetrix
- Matomo vs PureMetrix for WordPress
Also useful
Create a site HTML snippet WordPress Shopify Next.js
Last updated: September 2026