Web analytics for ecommerce
See which campaigns and pages lead to checkout—without cookies on shoppers and without a pile of heavy tracking tags on every product page.
PureMetrix is built for shops that want clear numbers on traffic and purchases, not advertising profiles. Pageviews, referrers (the sites visitors come from), and goals sit in one dashboard. Revenue comes in through connectors you control: the WordPress plugin for WooCommerce, and our Shopify adapter for Shopify stores.
What online shops usually need
- Daily visitors and pageviews on category, product, and checkout pages
- Sources that actually send buyers (campaigns, links from other sites, Google search)
- Purchase goals with order revenue where the connector supports it
- A script light enough that it does not slow down your pages or hurt Core Web Vitals
How PureMetrix helps
- Cookieless counts — no visitor cookies; unique visitors are counted with a random value that changes every day (see cookieless analytics)
- EU-hosted stats — data is collected and stored on Hetzner servers in the EU
- Purchase events — WooCommerce sends each purchase with its revenue directly from your server; the Shopify adapter uses the same event names
- Goals you define — thank-you page visits, add-to-cart events, coupon codes where supported
How to install
WordPress / WooCommerce
The WordPress plugin adds the script, an optional same-origin proxy, and purchase tracking.
Shopify
Add the PureMetrix script and custom pixel to your store, then connect it to your site in the dashboard.
Honest limits
PureMetrix is website analytics, not a full CRM or ad attribution suite. We do not claim to follow every shopper across all their devices. If you need that, keep a specialised tool—and use PureMetrix as the privacy-friendly traffic statistics you can leave switched on by default.
Last updated: September 2026