Common questions when PureMetrix numbers disagree with gut feel or GA4.

Why different from GA4? The tools count differently: PureMetrix works without cookies, filters out bots and does not lose visitors who decline a cookie banner — see why numbers differ.
No data? Often the domain or key does not match, a cached page does not contain the tracking code yet, or an ad blocker blocks the request — a proxy helps with the last one.
Own team counted? Exclude WordPress user roles, and test while logged out.
Tracking paused? Your trial ended, you cancelled, or a grandfathered Free account hit 2,000 pageviews this month. Your existing stats stay; subscribe to keep tracking.

Verify

Open https://app.puremetrix.org and check that the menus and buttons match this guide.
After changing the tracking code, open your site in a private browser window and check that the visit shows up in Realtime.
If numbers look wrong, check the domain and public key, the Free plan limit, and your bot and user-role exclusions.

Dashboard FAQ