Goal conversions
Goals turn pageviews and custom events into conversions on the dashboard. A conversion is when a visitor does what you want — for example buys something or sends a form.
Types you create in the UI
- Pageview goals — count visits to a page path.
- Custom event goals — count events sent with
puremetrix('…')or by the automatic script extensions.
Outbound links, downloads, forms and scroll depth are recorded by script extensions and can be used as goals too. Funnels and shop revenue are available from Growth upwards.
Verify
- Open https://app.puremetrix.org and check that the labels there match this guide.
- After any change to the snippet, visit your site once in a private window to send a test pageview.
- If numbers look wrong, check the domain and public key, the Free-plan limit, and whether bots or user roles are excluded.